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Privacy Policy

Amy Elizabeth Designs Ltd Privacy Statement and Cookie Policy

On May 25, 2018, the new Gereral Data Protection Regulation (GDPR) was enforced by The Information’s Commissioner’s Office (ICO) This new protection law replaces the previous Data Protection Directive (1995) with the aim of improving the protection of personal data processing.

The Amy Elizabeth Designs Ltd Privacy Statement refers to the personal information we collect or generate about our customers on our website or social media platforms. This Privacy Statement highlights the types of information collected, and how your personal data is used, shared and protected. It also states the choices you have relating to your personal information and how you can contact us regarding it.

Information we collect

Use of information

Why we process this information and on what legal basis

Retention of your information

Your rights

Privacy Policy Updates


Information we collect

Amy Elizabeth Designs Ltd will collect, process and store information about you if you use our website to view or buy products, or if you voluntarily provide us with such information, for example when subscribing to our mailing list, enter a promotion, discount or competition code, provide content about you to our website, either by direct upload, posting such content on one of our social media pages or by using a hashtag or other identifier that we use to join our social media content with our website.

This information will be electronically processed and includes the following:

    • contact details including name, telephone number, email and address.
    • personal details including gender and date of birth.
    • payment or credit card information.
    • personal preferences including your marketing and cookie preference and order history.
    • content you may provide via a form on our websites.
    • your image and any personal information that you include in information that you contribute to our websites (such as commenting, photographs and other media-videos) as well as the information including the name of the social media account from which you gave that information.
    • other personal information you provide to us on our websites on feedback forms, product and service reviews.

Our website collects certain information from you automatically when you visit us. You can learn more about this activity by looking at our Cookies Policy.

Use of personal information:

The use of personal data is done with the purpose of handling an order. To complete an order, personal data is used for payment, delivery (including tracking and notification of packages) and handling of any complaint, enquiry and return.

Subject to applicable law, we may also collect, use, disclose or otherwise handle your personal data in activity of our legitimate business interests while keeping to appropriate technical and organised measures to protect the said data. These interests include to:

  • make improvements to our website and social media platforms;
  • send marketing emails to you if you have agreed for us to do so;
  • Utilise, asses and make improvements to our business and websites and social media sites
  • manage our customer and supplier relationships;
  • identify your personal product preferences;
  • send you information about new products, services, promotions, events and special offerings relating to Amy Elizabeth Designs LTD that we think you will find of interest; and
  • administer your activity in promotions, sales, contests, competitions and giveaways

Where we have a licensing contract with you, we process your personal information as necessary for performance of the license contract. This includes to:

  • process business transactions and related activities; and
  • supply our goods and services.
  • Keeping personal information in order to contact you when the renewal of contract is due.

We also may use the said personal data we collect to protect us against and prevent fraud, claims, and other liabilities and to be compliant with or action applicable legal and regulatory requirements, industry standards, and our policies and terms. We use personal data for these stated purposes only when it is necessary to protect, action or defend our legal rights, or when we are required to do so by a law that applies to us. This includes to:

  • verify your identity in certain instances (such as when you return products or request a refund);
  • meet all legal and regulatory requirements; and
  • secure our operations and protect against, identify and help in preventing fraud, unauthorized activity, claims and other liabilities and minimise our risk.

If we need to use and of the personal data that you have provided us with for other purposes beyond all described above, we will supply you with information about that  certain processing at the time of information collection.

Why we process this information and on what legal basis
In connection with an order placed, Amy Elizabeth Designs requests personal data in order to fulfill its obligations under the purchase agreement. If

Rentention of your information.  
Your personal information we collect will be stored for a minimum of 7 years after completion of a purchase. This is in compliance with the legal requirement that it linked to the accounting basis, all sale information must be documented and kept for at least 7 years in accordance with the Accounting Act.
We take steps to ensure that the data we process is reliable for its intended use, is correct, up-to-date and complete, and is limited to the information required to carry out processing for the purposes described in this Privacy Statement. We will keep your data stored for as long as we deem necessary in order to fulfil the purposes for which we collect it, except if required otherwise by law.

Your Rights

Subject to applicable law, you may have some rights with respect to our processing of your data. You have the right to request access to the information the we have stored about you, obtain confirmation as to whether or not information concerning you is in existence, be made ware of the content and source of such data and check it is of accuracy. In addition to the above, subject to applicable law, you have the right to correct, update, erase, restrict, or object to the use of, your information held by us.

Also subject to applicable law, you have the right to receive a copy of your personal data in a structured, commonly used, machine readable format.

If you change your mind and would no longer like to receive marketing communications from us, you have the right to request that we stop sending marketing communications, whether by email or other forms, to you. You can do this by:

  • clicking the unsubscribe link displayed in any of our marketing e-mails; or
  • or requesting that we do not process your information for marketing purposes by contacting amy@amyelizabethdesigns.co.uk

You can withdraw any consent given to us at any time.

To action your rights or to make a complaint or submit an inquiry about our privacy practices, please contact us via email at amy@amyelizabethdesigns.co.uk

Or write to us at:

Amy Elizabeth Designs Ltd

23 Church Street



DY10 2AW

You also may lodge a complaint with the data protection authority in your country if you are not satisfied with our response.

Cookie Policy for Amy Elizabeth Designs

This is the Cookie Policy for Amy Elizabeth Designs, accessible from https://www.amyelizabethdesigns.co.uk

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies, please read “What Are Cookies”.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Account related cookies

    If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

  • Orders processing related cookies

    This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

  • Forms related cookies

    When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

    For more information on Google Analytics cookies, see the official Google Analytics page.

  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {List the social networks whose features you have integrated with your site?:12}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However if you are still looking for more information then you can contact us through one of our preferred contact methods:

  • Email: info@amyelizabethdesigns.co.uk

Privacy Policy Updates

Amy Elizabeth Designs Ltd Privacy Policy Statement can be updated periodically and with no prior notice to you to reflect changes and alterations in our processing of your data and privacy practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy Statement and indicate at the bottom of the Privacy Policy Statement when it was most recently updated

Responsible for personal data collected:

Amy Elizabeth Designs Ltd

26 Church Street




DY10 2AR


Privacy policy was last updated
2nd June 2020. The latest version will always be available on Amy Elizabeth Design Ltd website.